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ŌURA Ring
Project: Advertising Campaign Strategy, Asset Development
Role: Concept Development, Creative Strategy, Content Marketing  Oura partnered with Storygize on a new marketing campaign in an effort to drive sales. Their inclination was to focus on lower-funnel conversions, which had previously met solid results through paid search and social. To help achieve their goal, the creative team and I proposed a mid-funnel strategy in order to find new prospective customers. This would introduce their target audience to the brand’s offering and core pillars, allowing them to connect in a meaningful way before being driven to a ‘shop now’ page.

While the Oura team had great images and videos available from their website, they needed our help in conceptualizing a visually compelling campaign. This required choosing imagery, copywriting, and selecting the pages where the viewer would land after clicking the ad. We prepared a fully branded presentation for them with all of the campaign assets as well as mock ups to visually show them how their ads would render. Ultimately the campaign was a complete success. Our team was able to capture Oura’s brand message and translate that into advertising assets that resonated with their target audience. 





                               

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Nature’s Sunshine


Project: Advertising Campaign Activation
Role: Creative Strategy, Post-Production Art Direction, Design, Copywriting
Nature’s Sunshine, a dietary supplement and personal care company, was preparing to bring two new products to market in the US. To give them a vision, we created a proposal strategy, inclusive of sample renderings, mock-ups, and creative recommendations to execute during the production of their lifestyle photoshoot and social asset development.

Due to understandable production delays, my team received all of the assets with only 2 days until the campaign launch date. We quickly built ads for two distinct audiences with prospecting and retargeting messaging to both educate potential customers as well as drive them to purchase. The campaign launched successfully on time and exceeded the client’s ROAS goal within the first day. 





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